How does it work?
B2B Products, Buying Patterns, Services and Propositions are much more complex as the products are usually very technical and requires propositions that present value-based differentiated solutions in support of a rational buying decisions. Also, B2B or B2B2C buying doesn’t play out in any kind of predictable, linear order. Instead, customers engage in multiple journeys simultaneously which makes the buying patterns much more complex.
In such a scenario it’s all the more important to leverage Insights within a robust Marketing Technology Framework to drive the complete customer journey orchestration seamlessly. At CX Studios we help our clients with Multi Channel Buyer Enablement process through an integrated solution across the customer engagement life cycle.