How does it work?
Creating dynamically personalized customer experiences (CX) isn’t just about having a single marketing technology tool to create a page or a screen. It requires strategically orchestrating the integration of a suite of tools from customer data platforms (CDP), analytics, content management systems (CMS), voice of customer (VOC) tools and many more, to create customer journeys that drive awareness, activate at engagement touchpoints, provide frictionless conversion, and create loyal customers. That’s what CX Studios specializes in, engage with us to optimize your CX journeys.
Rose attends an outdoor yoga classes at her local gym to help her manage her chronic back pain. One class, she passes a table for the local pain management center promoting their medical services. Rose speaks with Jamal, a nurse practitioner, about how the pain management center could assist her with health & pain management needs with their remote health program. As a thank you for her time, Jamal gives Rose a water bottle with a QR code for the pain management center’s website.
See how the water bottle helps create instant advertising >>>
Rose takes the water bottle to her class and fills it up. Her friends notice it and inquire about it. Rose tells them about her conversation with Jamal and will let them know what she learns about the new pain management center and its remote medical services.
See how the QR Code helps with identification >>>
After the yoga class, Rose scans the QR Code on the water bottle Jamal gave her. Rose is taken to a mobile rendered version of the pain management center’s site. She is identified as coming from the scan of the QR code, her location is in the Jackson, MS area and she’s viewing the site from her phone.
See how the identification helps deliver a dynamic content just for Rose >>>
Rose is now viewing a dynamically created mobile page based on the identification data collected. The page has two videos about the remote health and pain management programs at the center. Rose decides she wants to watch the videos on a larger screen, so she scans the QR Code again from her laptop, the page renders for a web browser experience and Rose watches the videos.
After viewing the videos, a pop-up window appears for Rose to register to tour the pain management center and the remote health program. Rose fills out the form and includes that she spoke with Jamal for the “how she heard” about the pain management center.
See how the acquisition information helps improve the customer contact >>>
Rose’s information is sent to the CRM system and is processed and sent to the pain management center’s new patient coordinator, Michelle. Michelle first emails Rose confirmation of her appointment, and then follows up with a personal phone call to inquire about specific personal needs.
See how the conversion process is enhanced >>>
Michelle greets Rose as she visits the pain management center and asks about her how she likes the outdoor yoga at her gym (data that Jamal placed in the CRM system). Rose takes notice to the personal touch and inquiry Michelle made.
Michelle gives Rose a tour and highlights how their remote services allow Rose to have her heart rate, blood pressure and blood sugar all monitored remotely which enables the center to be proactive with Rose’s health and pain management needs. In addition to the monitoring, Rose has video access to nurse practitioners.
After the tour and speaking with the staff about her specific pain needs, Rose becomes a patient of the pain management center.
See how customer interaction from the pain management center promotes loyalty >>>
Once Rose becomes a new patient, she receives a text to download the pain management center’s mobile app which connects to the most popular medical apps that monitor pain levels, heart rate, blood pressure and blood sugar levels. Rose’s daughter helps her connect the wireless monitoring devices to send her information through the mobile app.
Rose actively engages with the remote medical services mobile application that allows pain management center and Rose to better monitor her health. She rates the mobile app and starts sharing her results on her social media profiles as she engages with the app.
See how this engagement data is used to identify Rose as a potential brand ambassador >>>
Michelle is notified through the Customer Relationship Management (CRM) system about the increase in Rose’s sharing, prompting Michelle to reach out to Rose and ask if she’d like to become an ambassador at her gym for the pain management center’s remote monitoring program.
Rose agrees and works the next event at her gym with Jamal. Meanwhile, she continues sharing her experiences and telling her friends about the new remote medical & pain management services provided by the center and why they should visit, as well.