CXRay

Our Accelerator to Connect Your Marketing Technology

Designed to seamlessly integrate content and data into the Adobe Experience Cloud, leveraging Boomi as the facilitation solution. This Accelerator activates content and data across your ecosystem.

6 Degrees of Kevin Bacon. Solved.

Integrate disparate content and data sources to uncover hidden connections and customer insights.
Creating real-time, personalized experiences across all channels.

Planning

Campaign Objective

Craft a tailored marketing campaign targeting customers with the highest Lifetime Value (LTV).

Key Performance Indicators (KPI)

Success metrics will include overall revenue growth and an increase in retention rates for high-LTV clients.

Data-driven Research

By utilizing advanced analytics, we will create micro-segments of high-LTV customers to ensure hyper personalized experiences.

Automation

Data Ingestion

This triggers an automated workflow that processes and eventually exports the data into the marketing database.

AI-Driven Automation

A custom LLM will apply predefined business rules, automating the data processing to enhance efficiency and accuracy in customer data.

Data Source Integration

This new data source will be integrated into your customer database such as the Adobe Experience Platform.

Execution

AI-Powered Analysis

Adobe Sensei will perform an in-depth analysis, leveraging propensity scoring and cluster analysis to refine the micro-segments.

Micro-segmentation & Personalization

Micro-segments aligned with personalized content and tailored offers, ensuring each customer receives messaging that resonates with their specific needs and preferences.

Campaign Launch & Optimization

Adobe Target will dynamically test and select the best-performing versions, ensuring the highest possible impact and engagement.

CXRay

Activating Data and Content to Unlock Authentic, Personalized Experiences

Clear Data Visibility

Achieve real-time, comprehensive views of your content and data from any Adobe solution, ensuring your team has immediate access to the insights they need.

Leverage Optimized LLM Multi-Modal Architecture

Tailor Al-driven insights and predictions to feed strategic decision-making.

Expedite Your Competitive Edge

Leverage advanced Al and LLM technologies to gain actionable insights and predictive analytics, helping you stay ahead in a rapidly evolving market.

Time To Value Optimized

Achieve real-time, comprehensive views of your content and data from any Adobe solution, ensuring your team has immediate access to the insights they need.

Reach Out Today

We’re here to help your business succeed

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Sowri Krishnan

CO-FOUNDER

Sowri Krishnan

Neuro Superpower:

Transformation Trailblazer

“I turn technology into a catalyst for business evolution, while seamlessly navigating the intersection of innovation, strategy, and impact.”

Sowri believes that in today’s fast-paced world, technology and innovation are no longer optional—they are the engines that drive everyday business and elevate customer experiences. Infusing AI and cloud-native technologies into core operations transform how businesses connect with people, solve problems, and create lasting value. The key is to approach technology as a partner in shaping outcomes that matter—delivering smarter, faster, and more human-centered solutions every day.

Howie Cohen

SENIOR STRATEGY LEADER

Eric MacKenzie

Neuro Superpower:

Strategic Visionary + Connector

“I am able to see the big picture while navigating complex details, whether I am shaping the future of digital services or guiding teams towards a shared vision.”

Howie’s core drive is helping people - one person, one day at a time. He fosters trust, respect, and integrity in every interaction, believing that true leadership comes from being of service to others. With deep expertise in training, digital technology management, and cloud strategies, he collaborates with teams to align mission, vision, and goals for success. Fueled by strategy, innovation, and great coffee, Howie is ready to tackle the complex challenges of tomorrow and help organizations navigate the path to digital transformation.

Gulse Eraydin Ozkan

PRODUCT DESIGNER

Gulse Ozkan

Neuro Superpower:

Holistic Problem Solver

“I excel at approaching design challenges from a 0-1 perspective, balancing both the big picture and the intricate details, all while ensuring empathy drives my decisions.”

Gulse thrives in the dynamic and fast-paced environment at CX Studios, where her holistic approach to design allows her to make meaningful contributions to every stage of a project. Her proudest achievement includes the recognition of her leadership skills and her ability to contribute meaningfully to high-impact projects. Beyond work, Gulse enjoys traveling, always on the lookout for new destinations to explore and carefully crafting itineraries for her next adventure. She also enjoys nurturing her plants, sipping on Turkish coffee, and spending time with her puppy.

Eric MacKenzie

HEAD OF TECHNOLOGY

Eric MacKenzie

Neuro Superpower:

Tech Harmonizer

“I bring order to complexity and align technology, teams, and business objectives into successful symphonies.”

Whether it’s integrating enterprise platforms, scaling global teams, or pioneering digital transformation, Eric ensures every piece fits seamlessly. With a keen eye for efficiency and a talent for fostering collaboration, he transforms disparate elements into high-performing, unified ecosystems. A true strategic problem-solver, Eric has a gift for unifying teams, optimizing delivery structures, and spearheading innovative, scalable solutions that drive business success.

Chary Raj Periket

HEAD OF DELIVERY

Christian Mills

Neuro Superpower:

Complexity Decoder

“My gift is systems thinking - my ability to see the big picture while optimizing every moving part.”

Like a master architect, Chary designs scalable, future-proof solutions that drive both innovation and efficiency. Whether modernizing legacy systems or leading high-impact teams, he seamlessly bridges strategy, technology, and execution to turn vision into reality. Chary excels at building and leading high-performing Agile teams, driving technology modernization, and ensuring operational excellence. Passionate about solving complex challenges, he is always pushing the boundaries of innovation to shape the future of digital experiences.

Christian Mills

SENIOR CX CONSULTANT

Christian Mills

Neuro Superpower:

Tech Trailblazer

"I have the ability to pick up new technologies at lightning speed, seamlessly mastering complex tools to deliver high-impact solutions."

Christian enjoys the freedom and trust that CX Studios offers, allowing him to leverage his expertise to craft exceptional digital experiences. His proudest achievement? Rapidly mastering Adobe Experience Manager to tackle intricate federal agency components with ease. Beyond work, Christian enjoys reading, gaming, watching sports, and spending quality time with his beloved animals.

Chandan Jonnavithula

PRODUCT DESIGNER

Chandan Jonnavithula

Neuro Superpower:

Design Alchemist

“I bridge aesthetics and functionality to craft experiences that are both engaging and effective."

With over four years of experience in SaaS, enterprise, and Fortune 500 companies, Chandan specializes in creating seamless, data-driven design solutions. His work spans UX strategy, accessibility advocacy, and AI/ML integration. Passionate about storytelling, photography, and filmmaking, he brings a unique perspective to design. Whether optimizing design systems, leading research, or building immersive and accessibility solutions, Chandan is driven by real-world impact. Outside of work, he’s a marathon runner and an endurance sports enthusiast.

Hannah Howell

DIGITAL SOLUTIONS ANALYST

Hannah Howell

Neuro Superpower:

Composed Strategist

“I have the ability to approach challenges with calm under pressure, analyze situations from multiple perspectives, and turn complexity into clear solutions."

Hannah develops her skills through the continuous learning opportunities at CX Studios, expanding her skills to tackle new challenges. Her proudest achievement was contributing to a team that helped an SEO client secure the #1 spot for their keywords. Outside of work, Hannah enjoys hiking trails with her dog, experimenting with creative recipes, and knitting vibrant projects.

Hari Thulasidass

ADOBE FULL STACK DEVELOPER

Hari K. Thulasidass

Neuro Superpower:

Labyrinth Navigator

“I excel at turning complexity into clarity, seamlessly weaving together front-end and back-end solutions to create impactful user experiences.”

Over his tenure at CX Studios, Hari has grown from an AEM Backend Developer into a versatile Full Stack Developer. His highlights include developing a content migration tool, implementing A/B testing for complex forms, and delivering cutting-edge “phygital” solutions. When he’s not enhancing user experiences, Hari enjoys playing chess and badminton, watching movies, and staying active at the gym.

Jeannie Adair

HEAD OF CREATIVE

Jeannie Adair

Neuro Superpower:

Vision Weaver

“I weave ideas, insights, and business goals together into harmonious, emotionally resonant, and highly effective experiences that make businesses (and people) happy!”

As the Head of Creative at CX Studios, Jeannie is a visionary leader who thrives on empowering her team to create boundary-pushing solutions. Jeannie combines creativity with strategy, transforming abstract concepts into impactful solutions that shape the future of customer experience. In her role, Jeanie nurtures a culture of innovation, constantly inspiring her team to take creative risks and redefine what’s possible. Outside the studio, Jeanie channels her energy into creating art, mixing music, dancing and yoga.

Malar Mohan

CX ENGINEER

Malar Mohan

Neuro Superpower:

Pixel Whisperer

“I turn complex designs into effortless user experience”

Malar has a passion for transforming code into seamless, pixel-perfect user experiences. At CX Studios, she thrives in a dynamic, creative environment that empowers her to push the boundaries of front-end development while collaborating with a team that values innovation. With speed, precision, and a keen attention to detail, she transforms design concepts into immersive digital realities. Malar finds work-life balance through spiritual exploration and expresses her creativity in the kitchen, crafting meals that bring joy and connection to her family.

Mebhirit Zere

FRONTEND ENGINEER

Mebrihit Zere

Neuro Superpower:

Code Architect

“I turn complex UI challenges into seamless, high-performance experiences with precision and creativity.”

Mebhirit thrives in the fast-paced, collaborative culture of CX Studios, where every challenge is an opportunity to push the boundaries of frontend development. Her proudest achievement was optimizing a high-traffic web application, reducing load times by 60% while maintaining design integrity. When she’s not perfecting digital experiences, you’ll find her deep into a sci-fi novel, experimenting with new coffee blends, or sketching intricate designs.

Meera Patel

PRODUCT DESIGNER

Meera Patel

Neuro Superpower:

Experience Architect

“I craft intuitive, user-first designs that bridge business goals with meaningful interactions.”

Meera brings a keen eye for detail and a passion for human-centered design to CX Studios, where she transforms complex problems into elegant, scalable solutions. Her proudest achievement was spearheading a design system revamp that streamlined collaboration across teams and improved design consistency. Beyond pixels and prototypes, she finds inspiration in art museums, urban photography, and perfecting her homemade pasta recipes.

Michael Mervin

VP, TECHNICAL LEAD

Michael Mervin

Neuro Superpower:

The Connector

“I build connections that turn ideas into impactful results, fostering collaboration that drives innovation.”

Since joining CX Studios, Mervin has played a pivotal role in transforming ideas into results. Passionate about the studio’s collaborative culture, he thrives in an environment where creativity meets purpose. Outside of work, he enjoys movies, exploring new tech trends, playing guitar, and sharpening his chess skills.

Michelle Brown

SENIOR CUSTOMER SUCCESS LEAD

Michelle Brown

Neuro Superpower:

Data-Driven Insight Enhancer

“I thrive on uncovering valuable data-driven insights that drive strategic decisions, and I’m constantly motivated by the challenge of transforming complex problems into clear, actionable solutions”

Michelle thrives on the dynamic and diverse nature of her work at CX Studios, where every day brings fresh challenges and opportunities. Her proudest achievement includes leading a transformative SEO project that boosted performance by 200% across multiple domains. Beyond work, Michelle cherishes time with her family, exploring new destinations, and enjoying summers at the lake.